Digital Marketing Objectives: Have You Based Them on Your Digital Strategies?
Guest Blog: Marina Lumley, Independent Marketing Consultant In this fourth post I’m talking about objectives. Sometimes this is the start point for marketers but actually there are usually 3 stages...
View ArticleDigital Marketing Tactics: How Strong Are Yours?
Guest Blog: Marina Lumley, Independent Marketing Consultant In this fifth and final post in this mini-series I’m talking about Digital marketing tactics. This series started with a challenge set to...
View ArticleEmail Marketing Agency or DIY?
If you type “Email Marketing Agency” into Google maps in the UK, you are presented with 17,000 options. Clearly if a B2B marketer needs to develop an email marketing plan, there are a number of options...
View ArticleInfographic: The Integrated Marketing Automation and CRM Cookbook
Marketing Automation is revolutionising B2B marketing by enabling marketers to more easily plan, execute and measure their digital marketing and lead generation activities. Many marketing automation...
View ArticleWeb Analytics Tools: 5 things that Google won’t tell you (that target360 will)
Google’s Web Analytics Tools are a fantastic weapon in the online marketer’s armoury. There is no getting away from it. It’s easy to use, offers fantastic functionality, highlights how your website is...
View ArticleDo You Really Need a Content Marketing Agency?
The importance of content for b2b marketers means that many rightly consider working with a content marketing agency. It is true that content is king when it comes to raising your company profile in...
View ArticleEmail Marketing Measurement – 5 metrics you must measure
Email marketing used to be very simple. All a company had to do was set up a campaign and then monitor open rates and click-through rates. There was a time when receiving an email was still a bit of a...
View ArticleEmail Marketing Campaigns – Best Practice in Email Design
People read emails in lots of different ways now and through lots of different media and platforms. Gone are the days when a simple email program ran off a generic desktop. These days your email...
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